MEET SIMONE

Friends describe me as…honest, calm and happy.


What I love about styling is...
Helping a woman discover her own personal style. Styling is a collaboration and I love having fun with clothes and experimenting with different looks, to help women find the perfect pieces that work together to suit their particular body and lifestyle. There's nothing better than to see a customer leave the shop feeling beautiful, strong and confident.


My style is…
Always evolving, and I love to experiment with and have fun playing with new looks. I like many different looks from classic to modern, but I would say that overall my style remains timeless and simple, with a sophisticated and intelligent edge that is not a slave to transient trends.


Best styling tip…
“Never save clothes just for special occasions or particular situations – That dress you bought for a wedding could be worn again casually with sneakers, that comfy tee can be styled up with a blazer and a silk scarf – thinking outside the box can make your wardrobe so much more versatile and wearable!”


About Australian Made and Ethically Accredited fashion…
I have worked in the Australian fashion industry for over 40 years, so it is really important to me that the Ark is still designed and made in Australia. I am so incredibly proud to be working for a company that is helping to sustain our local fashion industry. I truly admire our philosophy of providing our customers with a gorgeous product that is ethically sourced, and looking after and supporting our talented designers, makers and staff in a socially responsible way.


Connect with me: simoner@theark.com.au
Styling Sessions available at our Hyde Park boutique.