MEET GRETA LUKAVIC
Ethics and sustainability are two of the most important words to us at The Ark, so when we were approached by ethical fashion writer Greta Lukavic, we were so grateful and jumped at the opportunity to be featured in a new book ‘Sustainable & Fashionable – Melbourne’.
Our customers have always appreciated locally and ethically made fashion…do you think the wider community is starting to understand the benefits?
The word ‘sustainable’ is certainly enjoying a push at the moment and it’s wonderful to watch a broader pool of consumers weigh up the ethical repercussions of their wardrobes.
Consumers are realising it’s not necessarily more expensive to shop locally and ethically. It’s much savvier to buy a piece that will last five plus years, rather than buy a blouse on sale that looked good on the hanger but now sits a bit funny over your tummy. Oh, and it shrunk after the second wash.
We’re so proud to be included in Sustainable and Fashionable Melbourne… why did you decide to feature us?
Sustainable and Fashionable profiles Melbourne based makers and brands whose production process is undertaken locally. After stopping by The Ark’s HQ in Melbourne, I knew that you were a perfect fit for the book.
While the sustainable fashion movement is still relatively fresh on the scene, The Ark Clothing Co. has been producing collections for more than twenty-five years. It was a treat to visit your beautiful studio space and speak with Lyn McPherson, your Director, who demonstrated the layers of thought that went into the creation of every garment. Lyn also spoke more about The Ark’s customer rather than the label – who she was, what she did and how to connect with her.
We are so proud of our current collection ‘Choices’ – we’d love to know your favourite Ark pieces from this capsule and why?
As we move into spring (finally!) I think the Rathdowne Trench is the perfect transitional piece. It’s got a beautiful flow to it and hangs off the body without swallowing you up. Plus, it’s a great addition to just about any combination of base layers.
I’m definitely a pant person so the Monaco pant would also make an understated addition to any wardrobe. The cropped tapered leg is perfect for anyone, like me, who’s a bit on the short side, and it’s another one of those pieces that works well with a tee or a button-down shirt.
Click the link below to pre-order 'Sustainable & fashionable - Melbourne'